Aapai Technologies

 By Pranjali Manore Today's consumers are literally bombarded with all sorts of messages and offers that spring out from every corner. Have you ever thought for a second, how many times per day do you receive promotional emails or messages from a brand you signed up for? Above all, how often do you actually open and read it?   These days, you can find almost everyone is active on social media; everyone has a blog, everyone can share, comment, spread the word- you name it! Today, we will speak about the rise of a highly individualized marketing approach, mainly driven by data and technology.    Consequently, now you can see a change in the way marketers do their jobs and fulfil their main duty- to grab customers' attention with a lead nurturing strategy and multiply customer conversions. And the CRM system is a reason that can help marketers to stay at the top of the game.    Let's see what 3 important ways are to create better marketing campaigns, which ca

 By Pranjali Manore   Today, every Small and Medium-Sized Business has deployed a cloud-based ERP system. It also shares the reasons for the shift to Cloud ERP from Traditional ERPs. Deploying an ERP software helps these businesses to aggregate and organize the data spread across various departments in the business organization. Speaking about traditional ERP software, it is present within the company’s self-managed infrastructure with a constant need for updating and servicing.    But before that, let us discuss what exactly is Cloud ERP…   As its name suggests, a Cloud ERP is based in the Cloud on similar lines to SaaS. It is quite different from traditionally used ERP software.    Cloud-based ERP is different from conventional ERP:  Cloud-based ERP is dependent on the Cloud for helping the companies share their information across different departments. The systems depict a shared database that supports various functions being used by different business units. Moreover, i

  By Pranjali Manore Today, all colleges are pursuing the digital transformation trend, which helped other industries such as manufacturing, commerce, banking, and corporate organizations to streamline and improve their operational efficiency. The digital transformation benefits the colleges in multiple ways, such as storing and analyzing the academic and administrative data, saving time for faculty, engaging the students through encouraging digital culture, improving communication, etc.    The only way to achieve digital transformation in colleges is to implement a college management system.     For that, you need to know what the college management system is.  Have a look....     What is a college management system? A college management system is an ERP system software that helps to streamline the administrative and academics activities of a college campus. This software is helpful to computerize the day-to-day activities of a college campus. Looking at the current scen

 By Pranjali Manore   Implementing ERP (Enterprise Resource Planning) software requires a constant update. You cannot just simply install and leave it. It has to be upgraded in timely intervals. However, it is seen that many companies refrain from doing so, mainly because they do not want to invest much in such software. But they do not understand how essential ERP is; later on, such companies face the consequences as it can hamper their business growth and leave their customers unsatisfied.    ERP software is essential for a company: Now let’s get to know why ERP is essential for a company. If the existing software you’re using responds slower than before or working inefficiently, or if you are having issues with your present processes or data, then you need to start new or upgrade the software to help your business get back on track.    Do you know why to implement your first ERP system? The reason is to help when and why you should update your ERP technology. This ca

By Pranjali Manore A majority of people misinterpret CRM as software. In actual fact, CRM is more than just software. CRM stands for Customer Relationship Management, which blends technology and strategy to guarantee a great customer experience.    No matter what business it is, be it a B2B, B2C, B2B2C, etc., customers are always at the center. The success of your business completely depends on the experience your customer has with you. Basically, there are four touchpoints in any business- marketing, sales, delivery, and service.    This is where CRM systems come into play. The systems are designed to manage and attract your customers via these digital tools, as well as help you retain clients while supporting your company’s growth. In this blog, you’ll get to know what CRM is and how does it work.    What is CRM? Customer relationship management is a comprehensive business strategy designed to improve revenues and profitability, minimize costs, and increase customer loy