What are top 5 forecasted CRM trends in 2021?

 By Pranjali Manore


In recent years, CRM has evolved far beyond being just a tool for contact management to offer everyone in an organization. 

As 2021 has already approached, we are ready to move ahead into the new decade and believe that key CRM trends will shake up the industry.

 Below are some of our top predictions for CRM in the nearing year.

 Artificial Intelligence is becoming a key part of CRM systems: If there's one thing affecting all industries, it is artificial intelligence (AI). We're using a lot of AI than we might think in our daily lives and at work. As per Gartner's 2019 CIO Agenda survey, 14% of global CIOs have already deployed AI. It is predicted that AI associated with CRM activities will boost global business revenue by $1.1 trillion by the end of 2021. 

 

1)     Fewer barriers for first-time CRM users:

According to LinkedIn State of Sales 2020, 65% of sales professionals use CRM, and 97% consider sales technology "very important."

However, that leaves one-third of sales professionals not using CRMs. Common obstacles to adopting a CRM include reservations about the cost and lacking the resources and tech knowledge to implement a CRM system.  

As CRMs continue to become cheaper, simpler to implement, and easier to use, these objections become increasingly irrelevant, forecasting a higher percentage of companies adopting CRMs for the first time in 2021. 

 

2)     Social CRM keeps emerging:

What is social CRM? It's the combination of social media channels into CRM platforms. Companies gain a more powerful overview by viewing social media and CRM together, about what people are posting about them on social media and a clearer understanding of brand sentiment. 

If companies can make use of social CRM to respond to comments quickly and thoughtfully, they are able to build stronger connections with existing and potential customers; and even incorporate more user feedback into their roadmap. 

 

3)     There's an all-star line-up of CRMs to choose from:

Even though Salesforce's share of the CRM market is over 19%, there's a huge range of tools competing for consumer attention. Customers choose from a diverse market of over 609 CRM systems, with tools that cater to generalized needs and specific niches and requirements. 

The CRM systems leading the way for user satisfaction right now on G2 are:

  • HubSpot
  • Salesforce
  • Less Annoying CRM
  • Freshsales

 

4)     CRM keeps getting more sophisticated:

The most desired CRM features are basics like interaction tracking (88%), contact management (94%), and schedule/ reminder creation (85%). Around a quarter of buyers want monitoring of the sales pipeline and funnel.

But a fifth of CRM users want slightly more advanced functions: a central database, sales automation, email marketing, customization and analytics, and reporting.  

 

Last few words:

 As we all can see that time and technology are transforming, so is CRM. However, unlike other fickle trends, mobile connectivity, integration, and cloud tech, the IoT and new ways of demonstrating authenticity are here to develop even more this year, 2021. Thus, ensure to keep your customer relationship management (CRM) up with the flow.

 

 

 

Comments

Post a Comment

Popular posts from this blog

How CRM improves customer service and customer experience?

Image
 By Pranjali Manore Sales professionals normally use customer relationship management (CRM) platforms to manage a brand's relationships and interactions with their current and potential customers. Today's CRMs have evolved to the point that they can better manage the relationships a brand has through its customers for their entire lifetime.  In this blog, you will look at ways a CRM can help to improve the customer experience.    1.      Get ready cases formed automatically: Unlike others who need you to create the software manually, Shanaya CRM automatically forms you. You just have to specify the email address within Shanaya. Every customer service request automatically gets forwarded to that mail and concurrently generated as Support Tickets within the CRM application.    2.      Cases get assigned automatically: Suppose a case is lying untouched simply because it has still not been assigned to someone within your team. Therefore, to avert such problems of dela
Read more

3 Crucial ways to deal with a manipulator at Workplace

Image
 By Pranjali Manore A majority of you who's ever gone to work has had to deal with an office manipulator. Manipulation comes in many ways at the workplace, and if it's not managed or deterred, it can create a highly toxic work environment. Sadly, most employees hesitate to go public with concerns.    When you cannot get the hierarchy or other authorities to intervene on your behalf, it helps to have your own coping approaches, short of legal action.    Be skeptical about things happening in an around:   Manipulators do not usually show their true colors at the starting of a relationship. They often present themselves as confidantes or allies, as they need to draw you close to size up where soft spots are and how much they can get from you. Manipulators are skilled at assessing which employees are confident and sophisticated enough to stand on their own and which ones can easily please or get shamed.    It is exciting if a powerful colleague or superior seems inter
Read more

How Retail Businesses Reap the Benefits of CRM Software?

Image
By Pranjali Manore CRM Software has two major purposes- it helps you create a customer database and connect with potential clients.   Successful businesses are the result of great customer service. Though each and every business understands the importance of a 'customer-first approach,' only a few succeed in maintaining cordial relationships with prospective and existing customers. The system helps to reorganize sales and after-sales procedures and maintaining large-scale customer data.    A powerful CRM plan saves the details of every customer interaction and assists in evaluating each sale's data. It also records the frequency of after-sales services, making sure every customer is satisfied. In a nutshell, CRM leads to the success of your business.     Let's have a look at the reasons why CRM is important for your business:     Helps you plan ahead of time:   CRM software assists you plan your marketing and sales activities. You can set the regular tasks that you want
Read more